Our 7"Worm is great for bass that are relating to the bottom.
Most people Texas-rig this worm with a bullet sinker and cast, flip, or pitch it to shoreline cover. After the worm hits the bottom, lift your rod tip up just a little to hop or crawl the worm forward, allowing the worm to settle back into the bottom. When a fish eats this worm and you feel a tap-tap, it is time to set the hook!!

• More salt plus hog lard
• Special plastic and salt formulation to enhance action
• Unbeatable color selection 
• More durable plastic stays on the hook better than the competition= More Bites Per Buck!!

This bait helped one of the Pros win $100,000 at the 2005 B.A.S.S. Tour Stop at the Harris Chain of Lakes in Leesburg, FL.
This bait is very versatile. The Pro was fishing it Texas-rigged with an 1/8th ounce weight and a 3/0 hook slowly crawling it over the bottom. Many anglers swim the worm by rigging it Texas style with a 3/16th ounce bullet weight. Cast it out and reel it back steadily to the boat. You will feel the thick paddle tail thumping and pulsating on the retrieve. Great for fishing in shallow grass flats. You can cut the tail with the pair of scissors and buzz it over the top of the water. We designed this paddle tail worm to makes a lot of noise and vibration in the water.
• More salt plus hog lard
• Special plastic and salt formulation to enhance action
• Thick paddle tail displaces a lot of water to attract fish.
• Very versatile. You can buzz it, swim it or fish it like a traditional plastic worm on the bottom.
• Unbeatable color selection 
• More durable plastic stays on the hook better than the competition= More Bites Per Buck!!

If you like fishing a floating worm or Finesse Worm, you are going to love our Bitter's Magic Wand. 
We made our bait with a meatier head to accommodate a bigger hook, and a screw-in weight. This bait is typically fished weightless Texas-style. Cast the worm around shallow cover and give it gentle twitches with your rod tip, keeping your rod tip down low to the water. This gives the Bitter's Magic Wand a darting, erratic action that drives bass wild. You can rig this bait wacky style by sticking an exposed hook through the middle of it and casting the bait out, letting it sink. The Bitter's Magic Wand can also be Carolina rigged.
• More salt plus hog lard
• Less pointy head for better rigging with a bigger hook 
• Easier to throw weightless 
• Allows for a screw-in weight
• Better color selection
• More durable plastic stays on the hook better than the competition= More Bites Per Buck!!

You are going to love the smaller 5" version of our Bitter's Mini Wand. 
When the bite gets tough and you need to downsize, reach for a Bitter’s Mini Wand. At 5 inches, it is perfect for Carolina rigging, drop shotting or shakey head applications. We made the head a little bit beefier than most finesse worms so the bait is more durable when you need to fish this bait in heavier cover. Also a great bait for downsized flipping rigs after a cold front passes through or for wacky rigging.
• More salt plus hog lard
• Less pointy head for better rigging with a bigger hook 
• Easier to throw weightless 
• Allows for a screw-in weight
• Better color selection
• More durable plastic stays on the hook better than the competition= More Bites Per Buck!!

The Bitter Vibe is the perfect worm for swimming or buzzing here in Florida, the swimming worm has become a big player lately. It is one of the most versatile worms that we make. This makes a great worm on a Texas Rig, You can swim it just under the surface of the water or buzz it on top weightless. We put a beefy tail on this worm to give you a little more thump on the retrieve. The specially designed hook pocket allows your hook to pop free easier and stick Mr. Lunker. The Bitter Vibe works great on a Carolina Rig when you want a little more action from your bait on the business end of your rig. 

• More salt plus hog lard
• Special plastic and salt formulation to enhance action 
• Unbeatable color selection 
• More durable plastic stays on the hook better than the competition= More Bites Per Buck!!